English
Noun
esthetic information
- (Advertising) the non-verbal information conveyed in a commercial to the audience via their five senses.
#:Sarah couldn�t find the words to explain why the commercial made her feel so sentimental. It wasn�t anything the announcer said or any particular image shown; it was just how she felt.
- also known as aesthetic information
References
The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005
See also
w:advertising|advertising
w:advertising research|advertising research
w:copy testing|copy testing
semantic information
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